Publications & Others

Japan Automobile Manufacturers Association (JAMA)’s JAMAGAZINE Column
“Diversity Management in the Global Economy”

The globalization of corporations spans many areas such as global capital, markets, distribution, product development, manufacturing, human resources strategy, etc. Japanese firms, especially automotive firms are famous for their “monozukuri” expertise and for having created a powerful sales and manufacturing presence overseas. This required Japanese automotive firms to adapt to local markets and local business practices in a wide variety of countries.
In JAMAGAZINE, issued by the Japanese Automobile Manufacturers Association (JAMA), Ms.Natsuyo Lipschutz, Managing Principle of ASPIRE Intelligence, personally visited and interviewed top executives of Japanese automotive companies in the US and wrote articles.

Jan 2013 Issue – Nissan North America “Cross Functional Team is Nissan’s Strength”

Feb 2013 Issue – Toyota Motor North America,Inc.

Mar 2013 Issue – Mitsubishi Fuso Truck of America, Inc.

Apr 2013 Issue – America Honda

May 2013 Issue – Isuzu America

July 2013 Issue – Kawasaki Motors Corp., U.S.A.

Aug 2013 Issue – Subaru of America

Oct 2013 Issue – Mitsubishi Motors North America, Inc.

Nikkei BP Human capital Online

“Your common sense is not so common?” Column New!

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Logical Thinking Column

In Business, you continuously face problem solving challenges. In order to make a decision promptly and appropriately, “experience” and “instinct” are not enough. In this column, a strategy consultant introduces practical logical thinking technique.

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“Kaigai no Kaze – The Era of Globalization -“

What does a company have to do to take advantage of global business opportunities and maintain competitiveness, while motivating its employees and nurturing them as true global leaders? In this column, we will explore various examples from trainings to business strategies and marketing strategies to answer this question.

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With the recent rise of emerging markets, M&A and corporate activities are increasingly global, further reminding us that the key to future growth is globalization. There is no question that globalization of Japanese organizations is a critical management challenge that needs to be addressed company-wide. The globalization of corporations spans many areas such as global capital, markets, distribution, product development, etc. This column is focused on the globalization of “people and the organization”, and discusses change necessary to become global, global teams and improving performance, global leadership development, organizational and improving teamwork and communication between headquarters and overseas offices.

HR Digest

Column “5 Key Words for Organizational Development” was published in a specialty trade magazine for human resources and corporate training industries, HR Digest.

Specialists’ Column, “From NY ASPIRE’s Marketing Tsushin“

Social Maket press

Articles and Columns in “Social Market Press” Japanese only contents


Column From “NY Walker” Japanese Only Contents


“Social Market Tsushin“ in the NIKKEI NET BIZ+PLUS” Japanese only contents

Lohas press

Commentaries in “LOHAS Press” Japanese only contents