The first step to build a strong business is to deeply understand market landscape and find where opportunities lie. However, ASPIRE’s marketing intelligence service is remotely different from a data-packed “research report”.

While companies may appear to have similar business challenges, solutions are very unique to each project. We begin with digging deep into understanding the truly critical issues and sharing the business goals, needs, and values with the client. We then apply our strong analytical skills to extract a meaningful insight that brings maximum values to the client. ASPIRE also assists clients in defining and refining key strategic elements such as target, pricing, channels, and translate them into a plan with concrete objectives, tactics, and metrics.

There are several ways of interpreting brands and oftentimes these are abstract in nature. However, when most people hear a brand name, they automatically tend to imbue the associated products with concrete meanings attained from very personal worldviews.

In other words, the “hard” product, packaging, data, promotions, salespeople and the like are interpreted through the senses (i.e. sight, hearing) and then integrated into a cohesive soft image. The intellectual asset behind a brand is as important to a business as its physical asset.

Nevertheless, the two cannot be considered a singular unit as the role of management is to carefully utilize resources and add value to the organization by the astute execution of strategy. In order to establish “tangible” brands, the product concept and the marketing communications must be consistent. Hence, the story surrounding the product should paint a vivid picture depicting this relationship.

At ASPIRE Intelligence, the aim is to provide clients with excellent strategic brand management resources. Based on the selected growth basis, we help clients gain desired market share, make better investment choices, and devise global strategies that takes into account the clients individuality.